BMW Motorrad – Eye Ride

BMW Motorrad has found a way to let anybody experience riding pleasure and fall in love with it at first sight – with Eye Ride, the world’s first virtual testride. Powered by Samsung, GoPro and Oculus Rift.

My role: idea and initial creative concept, client presentation, creative direction and copywriting for digital, movie and case production.

For an with Plan.Net Campaign and K-Arts Creation.